Joik (pronounced yoïk), a unique traditional Sami song, has taken advantage of modern rhythms thanks to artists who are proud to perform it around the world
Mari Boine : Hear the voices of the foremothers (by Jan Helmer Olsen)
As Boine grew up, she started to rebel against the prejudiced attitude of being an inferior "Lappish" woman in Norwegian society. " When Mari Boine made her music debut in the early 1980s, she was an angry young woman. And she had every right to be. Christianity, repression of the Sámi language and the oppressive culture of “the big men down south” – these all weighed heavily on the mind of a girl raised in her native language but discouraged from performing traditional joik. After all, it was “devil’s work. ” mariboine.no
Sofia Jannok : Irene
Sofia Jannok (Vogue, 2021) : " In Swedish law, reindeer husbandry is considered a traditional Sámi livelihood. This way of living is protected by the Indigenous rights, which the Swedish government refuses to respect, despite criticism from the UN. The reindeer are a fundamental part of our culture. Where reindeer husbandry is still strong, traditional knowledge, handicraft, and singing continues to be passed on. Our language reveals how essential the surroundings are to us. There are countless descriptions of the reindeer, the snow and the varieties of landscapes. We never mention the word ‘nature.’ We are nature. " sofiajannok.com
Elle Márjá Eira : to herd (starts at 1:20)
Elle Márjá Eira is a member of a group of reindeer herders from Kautokeino (Norway) and is not afraid to assert her roots in her songs, adding to the joik with electronic music. She's also an artist and a director. ellemarja.com
Nils-Aslak Valkeapää, who died in 2001, was the precursor of joik as it was revived in the 1960s, and a Sami poet as well as a political activist. He was the first secretary of the World Council of Indigenous Peoples. N-A Valkeapaa-Wikipedia